0845 257 6686

Senior Digital Optimisation Manager

£60000 - £65000

Job Description



A rare opportunity to join a well established consumables business in Northampton, with an enviable product range that is leading the way for innovation within a very competitive yet buoyant market.


This is a brand new role within the business - you will be responsible for driving the performance of the main .com website, working closely with the wider digital team to create research led optimisation, personalisation and UX improvements. You will translate raw analytics into a story with actionable insights and next steps for senior management.


You will have a strategic digital testing/analytical background and have experience of improving online conversion funnels from various traffic sources. You'll have proven experience of running a digital team that focuses on optimisation, personalisation and user experience and be fully up to date with SEO best practice. You will also ideally have working knowledge of the following: Google Analytics, Sitecore, wireframing tools, relevant UX/UI tools and have advanced Microsoft office skills.

Again, this is a brand new role within the business, so a great opportunity to make a big impact very quickly. If this sounds like the role you've been waiting for, then apply immediately.

Workforce is an award-winning recruitment, training and development specialist with nine offices spread across central England. Founded in 2003, our journey has seen us grow into a respected UK-wide business and we now employ over 170 people at our branches and training centres. We're ranked 45 in the Sunday Times Fast Track 100, and at 31 for the UKs best small employers to work for.

Workforce Professional (previously Path Selection), established in 2014, is the specialist arm of the Workforce Group. We focus on recruiting for roles at all levels within Marketing Communications, Product Management and Digital Marketing. We are a team of very experienced recruiters, each of us having recruited in our specialist disciplines for over 14 years.